At Ideal, we are here to serve you. So make yourself at home, look around and feel free to ask questions.


For over a century we have been a mecca for those who care about the finer things in life. We have a rich history as buyers and brokers of gold, diamonds, and fine jewelry.


From buying gold, silver, precious stones, watches, & jewelry, to service, cleaning, and repair there is very little we don’t do. Please contact us if you have a special request.


We offer a wide array of new, estate, and antique jewelry, diamonds, watches, and other fine items. Our inventory is always changing, so it’s best to stop in and take a peek!


The Ideal Jewelry Corporation was founded over a century ago. We specialize in GIA-certified diamonds of various shapes and sizes. As diamond brokers, we can acquire our diamonds at their origin value. That fact, coupled with our dedication to excellence, ensures all of our clients an exceptional experience, not to mention cost savings and peace of mind.

43West Street – Litchfield , CT
2000Custom Designs
114Years in Business
5Star Average Review

Who We Are?

We have been a family of jewelers for generations. Today we are located at 43 West Street in Litchfield, Connecticut. Please stop by and visit us next time you are in the area.

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What We Do?

Whether you’re shopping for yourself or looking for the perfect gift for that special someone, we have something special for every occasion. Please stop by and relax in our calm atmosphere.

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We service all kinds of watches, from Rolex to Timex. We are fortunate to have one of the foremost watch experts on the East Coast on staff, so please reach out with even the most unique watch repair needs. All repairs are completed with a full guarantee.

our services
Custom Design

Stop in and tell us about your dreams. We have a habit of making them come true. We are happy to design to order or to acquire a piece on your behalf that meets your specific needs.


All of our diamonds are fair trade and certified conflict-free with strict adherence to the Kimberly Process, so you can rest assured you know where your money is going.

Estate Purchases

If you are looking to sell estate pieces or just no longer need an item, we guarantee to offer fair market value.